GE scientists can weather any storm in new spot from BBDO
GE wants to prove its technologists can handle anything—even an octopus storm. In "Octopuses," a storm erupts and total chaos ensues. Octopuses fall from the sky, scaring children at a playground, terminating a wedding and interrupting flight plans. A voiceover explains, GE technologists are ready for "whatever you’ve got, world" and can help planes, trains, power grids and hospitals weather any storm. The 60-second ad is running on GE’s social channels.