O2's GuyFi service descends on Britain's beaches

The GuyFi service will visit beaches around the UK
The GuyFi service will visit beaches around the UK

Telecommunications brand O2 has today (19 August) unleashed a team of men, led by Olympic gymnast Louis Smith, to deliver free wi-fi to Britain's beaches.

The human hotspots provide a 4G connection to tech savvy sunbathers in Brighton and Southend. Armed with O2’s latest range of pocket hotspot devices, the GuyFi service will enable social media to flourish on the seaside.

The devices also offer charging facilities to keep smartphone users online for longer.

The GuyFi team will be visiting various parks and beaches across Britain this summer.

The stunt follows on from research that revealed 33% of people want free access to the internet on the beach.

Phil Maple, general manager consumer at O2 in the UK, said: "For many of us, it’s important to stay connected when travelling or out of home. Mobile wi-fi devices mean it’s now easier for customers to send files to colleagues or between gadgets while on the go, or to keep friends and family members updated with pictures and videos when out and about.

"O2 pocket hotspots are so compact they can even fit in the pocket of your short shorts and, as displayed by our trial O2 GuyFi service, are dependable and packed with lots of power."

Last week (10-13 August) O2 handed out free England rugby shirts to fans at a series of giant washing line events, and next month it will host a Rugby World Cup-themed event with Take That.

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