O2 in talks with Sky to add mobile to TV and broadband packages

O2: 'be more dog' campaign
O2: 'be more dog' campaign

Sky has had talks with O2 owner Telefonica about the possibility of adding mobile phone services to its TV, broadband and landline services, according to reports.

A deal would be good news for O2, which has been making various moves to find a corporate deal and consolidate with other brands, after BT agreed to buy rival network EE for £12.5bn.

According to reports, Telefonica’s talks with Sky are understood not to be based on a potential takeover, but rather a commercial partnership that would enable Sky to provide mobile services.

However, Sky already has an association with mobile operator and O2 rival Vodafone, offering mobile users Sky content on devices, including Sky Sports News.

The companies are also understood to have held talks about Vodafone selling Sky packages when it enters the broadband market later this year.

Meanwhile, O2 has recently been in talks with a number of potential suitors, including Three’s parent Hutchison Whampoa, which earlier this week was reportedly trying to buy the mobile network after O2 was rejected by BT.

According to a report in the Sunday Times, Three’s owner was in early-stage talks.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free