O2 "Pay & Glo" by VCCP

O2 has marked the launch of its revamped pay-as-you-go service with a 20-second spot by VCCP.

"Say hello to Pay & Glo," the ad begins, as young people wearing neon make-up dance in the background. A series of digital ads highlight the service as "the brightest bits of O2".

The work was written by Pip Bishop, art directed by Chris Hodgkiss and directed by Warren Du Preez and Nick Thornton Jones through Immortal Films. Media is handled by Team O2, Havas.

Last year, O2 rolled out the "Breathe it all in" campaign, which coincided with the launch of custom payment plans that let customers decide how much they want to pay upfront.

Credits

Client
O2
Creative agency
Media agencies
PR agency
Executive creative director
Creative directors
Copywriter
Art director
Digital associate creative director
Head of O2
Account directors
Account manager
Integrated project director
Retoucher
TV producer
Post producer
Digital producer
Creative producers
Radio Producers
Production company
Executive producers
Editor
Post-production (2D artist)
Colourist
Audio post-production
Music supervision

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