O2 has marked the launch of its revamped pay-as-you-go service with a 20-second spot by VCCP.
"Say hello to Pay & Glo," the ad begins, as young people wearing neon make-up dance in the background. A series of digital ads highlight the service as "the brightest bits of O2".
The work was written by Pip Bishop, art directed by Chris Hodgkiss and directed by Warren Du Preez and Nick Thornton Jones through Immortal Films. Media is handled by Team O2, Havas.
Last year, O2 rolled out the "Breathe it all in" campaign, which coincided with the launch of custom payment plans that let customers decide how much they want to pay upfront.