O2 "Catch some stardust with Priority" by VCCP

O2 turns down the volume with a dreamy new spot.

O2 has launched an out-of-this-world ad for Priority’s summer campaign. Promoting the Priority app’s invite-only events, the spot follows a constellation of shooting stars as they fall across the UK to the tune of La La Land’s City of Stars, covered by British indie artist Tom Grennan.

The ad will make its TV debut on Friday during Love Island and Celebrity Juice. It was created by Pete Bastiman, David Aylesbury, Aly Golani, Emma Jackson, Ben McCarthy and Seb Housden, and was directed by Henry Hobson through MJZ.