NYC Pride "Pride Month" by McGann Zhang

McGann Zhang, an agency that launched in March with offices in Los Angeles and Beijing, has created an online film that aims to remind people that, in the past - and still in some places in the world - lesbian, gay, bisexual and transgender people could not live openly.

The work was created for NYC Pride for Pride Month, which began on 1 June in the US, and delivers the message that we must use voices to shout for those who couldn’t and still can’t. The online film has been seeded on YouTube and Facebook. McGann Zhang was co-founded by Geoff McGann, who was previously a creative director at Wieden & Kennedy, and works mostly on Nike.