In NYC, everything is bigger (except your kitchen), says first Seamless commercial

Cinematic spot from BBH plays to New Yorkers' giant egos and tiny apartments

Following a recent outdoor campaign, Seamless continues to tap into the day-to-day culinary struggles of New Yorkers living in tiny quarters.

The short shows majestic scenes of the city, with a voiceover describing how the city "is larger than life itself."

The spot ends with a typical scene relatable to any resident of the five boroughs. Alternate versions available online feature different endings.