Cinematic spot from BBH plays to New Yorkers' giant egos and tiny apartments
Following a recent outdoor campaign, Seamless continues to tap into the day-to-day culinary struggles of New Yorkers living in tiny quarters.
The short shows majestic scenes of the city, with a voiceover describing how the city "is larger than life itself."
The spot ends with a typical scene relatable to any resident of the five boroughs. Alternate versions available online feature different endings.