In NYC, everything is bigger (except your kitchen), says first Seamless commercial

Cinematic spot from BBH plays to New Yorkers' giant egos and tiny apartments

Following a recent outdoor campaign, Seamless continues to tap into the day-to-day culinary struggles of New Yorkers living in tiny quarters.

The short shows majestic scenes of the city, with a voiceover describing how the city "is larger than life itself."

The spot ends with a typical scene relatable to any resident of the five boroughs. Alternate versions available online feature different endings.

Credits

BBH Executive Creative Director
BBH Creative Directors
BBH Senior Producer
BBH Account Director
BBH Account Manager
BBH Business Director
Production Company
Director
Executive Producer
Producer
Head of Production
Editorial Company
Cut
Run
Editor
Assistant Editor
Executive Producer
Producer