The sobering series from agency CTP Boston provides sharp contrast to typical holiday fare
Many nursery rhymes began as stories of strife and tragedy—the bubonic plague, religious persecution, Viking attacks. A new series of spots from the international NGO Save the Children juxtaposes their innocent lyrics with modern horrors faced by Syrian and refugee children. Three 30-second spots from comms agency CTP Boston each feature a different nursery rhyme and a different crisis. The campaign runs through the holiday season in national placements including online video, digital display ads and digital radio.