Northern Ireland Tourist Board on the hunt for ad and design agency

The brief builds on brand equity from Liam Neeson and a "critically endangered" dragon.

The Northern Ireland Tourist Board has put out a public contract to find an advertising and design agency.

Tourism Northen Ireland is looking for an agency, or consortium of agencies, to work on campaign ideas, above- and below-the-line executions, media planning and buying, digital marketing, production, events, and strategic tie-ups.

The brief, which Tourism NI estimates to be worth £14 million ($22 million), will last for an initial period of two years but with the option of two one-year extensions.

Agencies that want to pitch for the contract have until Sept. 18 to contact Tourism NI.

The tourism body has previously worked with AV Browne, a full-service advertising and media agency with offices in Belfast. In 2014 the agency created a campaign that was narrated by Liam Neeson, the Hollywood actor who has starred in "Schindler's List" and "Taken."

In June, Belfast Zoo took delivery of a "critically endangered dragon" as part of a stunt to promote Northern Ireland to worldwide fans of "Game of Thrones," the fantasy TV series.

Tourism NI did not respond to requests for comment.

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