The Northern Ireland Tourist Board has put out a public contract to find an advertising and design agency.
Tourism Northen Ireland is looking for an agency, or consortium of agencies, to work on campaign ideas, above- and below-the-line executions, media planning and buying, digital marketing, production, events, and strategic tie-ups.
The brief, which Tourism NI estimates to be worth £14 million ($22 million), will last for an initial period of two years but with the option of two one-year extensions.
Agencies that want to pitch for the contract have until Sept. 18 to contact Tourism NI.
The tourism body has previously worked with AV Browne, a full-service advertising and media agency with offices in Belfast. In 2014 the agency created a campaign that was narrated by Liam Neeson, the Hollywood actor who has starred in "Schindler's List" and "Taken."
In June, Belfast Zoo took delivery of a "critically endangered dragon" as part of a stunt to promote Northern Ireland to worldwide fans of "Game of Thrones," the fantasy TV series.
Tourism NI did not respond to requests for comment.
This article first appeared on campaignlive.co.uk.