Outdoor company begins worldwide campaign with film
The North Face has just launched its first global campaign called "Never Stop" by Mekanism.
The sweeping film shows people all over the world using the outdoor goods company's products, from clothes to accessories.
Atheletes Conrad Anker, Paige Claassen, Xavier De Le Rue and Tom Wallisch are among the people featured in the video.
Many of the people shown are engaged in outdoor activities such as mountain climbing, as you would expect. But it also includes many others, such as an astronomer and a tourist.
The ad will run on television and online in 10 countries.