"Saturday Night Live" alum Nora Dunn has done a series of ads for Clorox Bleach by DDB California.
The commercials assert "Bleach Means Clean" — as according to LiveScience.com, the solution has been used for 200 years to kill germs.
"I know what clean smells like — bleach," says Dunn in her traditional deadpan, commenting on labels in the clip "On Marketing."
The other 15-second clips directly explain the benefits of bleach. The multichannel campaign targets television and social media.
Campaign credits
Client: Clorox Bleach
Agency: DDB California