Nora Dunn for Clorox Bleach by DDB California

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Nora Dunn for Clorox Bleach by DDB California.
Nora Dunn for Clorox Bleach by DDB California.

SNL star extols cleaning product

"Saturday Night Live" alum Nora Dunn has done a series of ads for Clorox Bleach by DDB California.

The commercials assert "Bleach Means Clean" — as according to LiveScience.com, the solution has been used for 200 years to kill germs.

"I know what clean smells like — bleach," says Dunn in her traditional deadpan, commenting on labels in the clip "On Marketing."

The other 15-second clips directly explain the benefits of bleach. The multichannel campaign targets television and social media.

Campaign credits

Client: Clorox Bleach
Agency: DDB California