Nora Dunn for Clorox Bleach by DDB California

Nora Dunn for Clorox Bleach by DDB California.
Nora Dunn for Clorox Bleach by DDB California.

SNL star extols cleaning product

"Saturday Night Live" alum Nora Dunn has done a series of ads for Clorox Bleach by DDB California.

The commercials assert "Bleach Means Clean" — as according to LiveScience.com, the solution has been used for 200 years to kill germs.

"I know what clean smells like — bleach," says Dunn in her traditional deadpan, commenting on labels in the clip "On Marketing."

The other 15-second clips directly explain the benefits of bleach. The multichannel campaign targets television and social media.

Campaign credits

Client: Clorox Bleach
Agency: DDB California

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