Noosa Yoghurt taps TikTok star Matty Benedetto for Valentine's ad

The campaign by BSSP imagines creative ways to eat yogurt.

Noosa Yoghurt worked with TikTok star and Unnecessary Inventions’ host Matty Benedetto to help customers spice up the way they eat yogurt. For the campaign, Benedetto will reveal 7 of his "unnecessary" inventions every day through Valentine’s Day. In the spot "For the Love of Noosa," Benedetto demonstrates how to use some of these gadgets including a yogurt cup holder attached to his shirt and a double-spoon which he shares intimately with himself. "We shouldn’t have, but we did," the tagline reads.