Nearly two dozen current and former NFL players are saying "No more" to domestic violence and sexual assault in a new series of video and print public service announcements by Young and Rubicam.
The players came forward in the NFL Anthem campaign to help shed light on these often hidden crimes. Several had personal experiences with the issues, including Troy Vincent, NFL executive vice president of football operations, whose mother is a survivor of domestic violence, and Pittsburgh Steelers cornerback William Gay, whose mother was killed by an abusive partner.
The new video PSAs will premiere tonight during Thursday Night Football and be seen on Viacom billboards in New York's Times Square.
The original No More PSAs launched in September 2013 and have since aired more than 27,000 times nationwide.
Agency: Young & Rubicam
Director: Mariska Hargitay
Co-directors: Tate Donovan, Blair Underwood
Creative director/writer: Rachel Howald
Editor: Steve Jess/Wax