SectorMedia / Entertainment Brands and Music brands
How does your favorite song make you feel? Twofifteenmccann helps streaming service capture the passion of music lovers.
In partnership with twofifteenmccann, Pandora explores people’s emotional connection to music in new 60, 30, and 15-second spots as part of its "The Next Song Matters" campaign. For the first time, the brand does not use any licensed music. Instead, the spot shows snippets of people describing how they feel when they listen to their favorite tunes on Pandora. Then, headphones come on and the people just listen, their emotions visible on their faces. Several smile, some cry and others dance. The realization is that no matter what song comes on next, music has a power to produce shared emotions. The spot will run online, TV and across all the brand’s digital and social properties. Henry Alex Rubin ("Deadpool") was the cinematographer.