No music, but plenty of emotion in Pandora spot

How does your favorite song make you feel? Twofifteenmccann helps streaming service capture the passion of music lovers.

In partnership with twofifteenmccann, Pandora explores people’s emotional connection to music in new 60, 30, and 15-second spots as part of its "The Next Song Matters" campaign. For the first time, the brand does not use any licensed music. Instead, the spot shows snippets of people describing how they feel when they listen to their favorite tunes on Pandora. Then, headphones come on and the people just listen, their emotions visible on their faces. Several smile, some cry and others dance. The realization is that no matter what song comes on next, music has a power to produce shared emotions. The spot will run online, TV and across all the brand’s digital and social properties. Henry Alex Rubin ("Deadpool") was the cinematographer. 

Credits

Chief Creative Officer
Executive Creative Director
Creative Director
Director of Integrated Production
Sr Producer
Sr Digital Producer
Digital Producer
Digital Video Assistant Producer
Interactive Art Director
Digital Video Editor
Production Company
Director
Director of Photography
Line Producer
Executive Producer
Editorial
Editor
Assistant Editor
Producer
Executive Producer
Colorist
Company
Mixing
Original Music

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