No mo' FOMO in Kona Brewing Company's 'Dear Mainland' campaign

A little "liquid Aloha" brings perspective in new spots from Duncan/Channon

Three 30-second spots continue the ‘Dear Mainland’ campaign for the Hawaii-based Kona Brewing Company from independent San Francisco agency Duncan/Channon. In "FOMO," "Itself" and  "Little Friday," two actual brothers from the Big Island demonstrate real island attitude. They don’t let work, stress or the fear of missing out (FOMO) get in the way of their relaxation. Instead, they break open a cold Kona beer, sit back and reflect about the things that really matter. "One life, right? Don’t blow it. Mahalo." The work debuts this week on TV, online and on social media. 

Credits

Executive creative director/Partner
Executive creative director
Art director (FOMO)
Copywriter (FOMO)
Executive producer
Communications planning director
Communications planning supervisor
Digital communications strategist
Group account director
Account supervisor
Senior account executive
Brand strategy director
Brand strategist
CMO
Director of brand marketing
Assistant brand manager
Production
Director
Managing director
Executive producer
Head of production
Head of production
Producer
Editorial
Managing Director / EP
Editor
Sr. Producer

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free