No more 'feet on the beach' pics, says Belize tourism campaign

Spots from Olson embrace a "curious" country and its people

Real people from Belize show the quirky side of the Central American nation in a series of fun spots for the Belize Tourism Board from creative agency Olson. Visitors will be able to impress their friends on social media, meet the locals, check out the native wildlife and eat real fast food. Far from touting all-inclusive resorts that feel like home, the spots revel in the country’s self-described strangeness, all narrated by an actual Belizean tour guide. The spots are now live on social media and will run on broadcast channels beginning in 2017.

Credits

Chief Creative Officer
Creative Director/Copywriter
Experience Design Director
Design Director
Copywriter
Art Director
Designer
Brand Strategy Director
Broadcast Producer
Production Company
Director
Director of Photography
Editor
Music Producer/Stonetree Records
Audio Final Mix
Color Correction
Studio Artist
Account Director
Account Supervisor
Group Head, Project Management

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