No more 'feet on the beach' pics, says Belize tourism campaign

Spots from Olson embrace a "curious" country and its people

Real people from Belize show the quirky side of the Central American nation in a series of fun spots for the Belize Tourism Board from creative agency Olson. Visitors will be able to impress their friends on social media, meet the locals, check out the native wildlife and eat real fast food. Far from touting all-inclusive resorts that feel like home, the spots revel in the country’s self-described strangeness, all narrated by an actual Belizean tour guide. The spots are now live on social media and will run on broadcast channels beginning in 2017.


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