Erwin Penland uses interview series to explain why tiny bubbles are tastier
A new campaign for Califia Farms cold brew coffee features a minimally produced series of interviews with real people trying the product for the first time. The 60-second digital spots by Erwin Penland promote Nitro, a ready-to-drink coffee bottled with nitrogen (like Guinness) that creates a smoother, foamier texture. A dedicated microsite, WTFisNitro.com, explains the details and includes additional videos starring the brand’s coffee expert. The campaign continues into the fall, leading up to the launch of Califia Farms’ Black Label Cold Brew and new but related content.