Nissan ties with YouTube for motorsport partnership

Nissan: launches Nismo.TV on YouTube
Nissan: launches Nismo.TV on YouTube

Nissan and YouTube have teamed up to launch Nismo.TV, a global channel that promotes the Japanese car manufacturer's motorsport activity.

Nismo.TV launches next month. It will feature behind-the-scenes content and footage of Nissan's "Nismo Athletes" – PlayStation gamers from its GT Academy who have become real racing drivers, proving it is possible go "from PS3 to podium".

YouTube branding will appear on Nissan's GT-R Nismo GT3 racing cars when they compete at events.

Nissan’s director of global motorsport, Darren Cox, said: "By launching Nismo.TV on YouTube we're creating a new template for leveraging motorsport content and taking it beyond the purist, on a truly global level.

"Innovation is what Nissan does best and with YouTube we can go out there and break the rules when it comes to engaging with our audience – the current and future motorsport fans."

Julie Kikla, strategic partner development manager, YouTube Sports, said: "We're delighted to welcome Nismo.TV on to the YouTube platform. Working in the content space with Nissan creates an exciting new dimension to our existing motorsport content offering which is fast becoming a valuable genre."

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free