Nissan taps YouTube stars for #withdad Super Bowl teasers

Nissan '#withdad' by TBWA\Chiat\Day.
Nissan '#withdad' by TBWA\Chiat\Day.

Series of videos explores how dads can get the work and family life balance right

Nissan has hinted at its Super Bowl game plan with a series of YouTube videos, by TBWA\Chiat\Day LA, featuring the hashtag #withdad.

Fatherhood could be emerging as a trend for this year's Super Bowl, with Toyota and Dove Men+Care both employing the theme for their campaigns.

The videos, made by popular YouTubers, are based on the theme of how busy dads can balance work and family time.

Creators featured in the videos include, Epic Meal Time, Dude Perfect, Jabbawockeez, Convos with My 2-year Old, Roman Atwood and Action Movie Kid.

In one video, prankster Roman Atwood converts his families' home into a ball room for the kids — much to his wife's surprise. More videos will appear as it gets closer to Super Bowl Sunday, on its YouTube channel

Campaign credits

Client: Nissan North
Creative Agency: TBWA\Chiat\Day Los Angeles
CCO: Steven Butler
Creative Director: Chris Ribeiro
Creative Director: Drew Stalker
Senior Copywriter: Avram Klein
Senior Art Director: Andrew Reizuch
ACD - Copywriter: Jason Locey
ACD - Art Director: Liz Levy
Managing Director, Nissan Americas: Peter Bracegirdle
Group Planning Director: Oke Mueller
Planning Director: Kyle Luhr
Account Director: Craig Werwa
Account Director: Bonnie Schwartz
Management Supervisor: Patrick Jones
Management Supervisor: Shawn Hartwig
Management Supervisor: Val Tyll
Management Supervisor: Kim Harris
Account Supervisor: Tony Burman
Social Media Strategist: Natalie Gomez
Social Media Manager: Renee Vafa
Janet Perez: Director Project Management
OMD: Media Agency
Managing Director: Kristi Lind
Group Director - Strategy: Jennifer Reece
Group Director - Strategy: Aaron Anderson
Producer - Integrated Programs: Jocelyn Monroe
Director - strategy: Johnathan Fisher
Associate Director - Strategy: Lauren Crotzer
Group Director - Digital: Anthony Viccars

Click the image below for Campaign's latest Super Bowl coverage.

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