The marque, owned by Japanese car manufacturer Nissan, will open its first three dealerships in Reading, west London and north London by the end of 2009. Dealership chain Rymco UK will manage the locations, to be known as Infiniti Centres.
Nissan intends to open approximately 12 additional Infiniti Centres in what it describes as ‘key metropolitan areas'. Each dealership will focus on delivering high-quality customer service, including delivery of cars up to 150 miles from a nearest Infiniti Centre.
UK sales of new Nissan's are down by 26% so far this year, although the car manufacturer only suffered a 7% year-on-year fall in sales over May.