Under the Nissan Sports Adventure banner, Nissan has created a programme of activity around five major ski resorts in Europe, with designated Nissan ski runs featuring Nissan branding and automatic multi-burst photography of skiers. These pictures are automatically uploaded onto Flickr.
Yahoo! has created a microsite for Nissan’s campaign to provide local information and interactive entertainment to skiers visiting any of the five ski resorts in which Nissan has installed its All Mode Runs at http://allmoderun.yahoo.com.
The site also hosts a blog, written by those who work for Nissan in the resort, and offers restaurant recommendations, shopping tips and bar reviews. An ‘Insiders Guide’ written by the editor of Snowboard UK magazine provides an expert point of view for keen skiers on the latest and best in professional skiing.
Nissan is sponsoring the Yahoo! Ski section for the entire ski season in the UK, Germany, France, Spain and Italy. Nissan is also promoting the activity online via targeted display advertising on Yahoo!, Flickr and Yahoo! Network.