Viewers are invited to use Facebook Connect to personalise the content of the test drive with their name and pictures of their friends. The content varies depending on the gender and relationship status of the viewer, with alternative versions featuring a runaway bride or groom.
The test drive video uses the strapline "anticipate the unexpected" and focuses heavily on the safety features of the new Nissan Note, which will launch across Europe in October.
Brand: Nissan Note
Client: Arnaud Charpentier, Michel Fromentin, Mariana Campelo
Agency: DAN Paris
Creative: Rudi Anggono, Franck Botbol