Nissan appoints Guillaume Cartier to top European marketing role

Nissan: appointed Guillaume Cartier as senior vice president, sales and marketing
Nissan: appointed Guillaume Cartier as senior vice president, sales and marketing

Nissan has appointed Guillaume Cartier to its top European marketing role, replacing Paul Willcox, who is to take up the top role at Volkswagen's (VW) UK business.

Cartier (below, right), currently Nissan’s vice president for sales operations in Europe, will assume the broader role of senior vice president, sales and marketing, from 1 September. He will be based in Rolle, Switzerland.

Guillaume CartierCartier first joined the Japanese carmaker in 1995, and has held sales and marketing positions at Nissan France, Nissan Great Britain, and Nissan Nordics.

Willcox will join VW in September, with a responsibility for its VW, Skoda, Audi and SEAT brands. He replaces Simon Thomas, who was promoted to the position of global head of marketing for the VW Group and its passenger cars business.

Trevor Mann, executive vice president and chairman of Nissan's Africa, Middle East, India and European region, said: "Throughout his career, Guillaume has been a key contributor to the company, including leading Nissan in Europe to its best-ever market share last year.

"His appointment comes as we're making strong strides towards our goal of becoming the number one Asian brand in the region. We are confident that under Guillaume's leadership, we will aggressively expand our European presence."

Earlier this year, Nissan’s global marketing chief Andy Palmer told Marketing he has plans to adopt a more "scientific" approach to the brand’s communications.

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