Brands across all industries jumped into the Twitter sandbox on Tuesday to have some fun with #DescribeMyJobToA5YearOld, a hashtag that trended throughout the day.
By early afternoon on Tuesday, the hashtag garnered more than 15,000 tweets, with companies from the automotive and tech sectors to the food and beauty spaces getting involved.
Check out how nine brands explained their profession using #DescribeMyJobToA5YearOld:
Chobani
Making delicious yogurt and eating all day. #DescribeMyJobToA5YearOld pic.twitter.com/5wYzxW7eb3
— Chobani (@Chobani) September 1, 2015
Geek Squad
We police misbehaving technology. #DescribeMyJobToA5YearOld
— Geek Squad (@GeekSquad) September 1, 2015
General Electric
I give machines a brain to help them learn and be smarter. #DescribeMyJobToA5YearOld https://t.co/oU8xoOX6yc
— General Electric (@generalelectric) September 1, 2015
Logitech
We protect iPads from boo boos. #DescribeMyJobToA5YearOld pic.twitter.com/SITIOsFoAg
— Logitech (@Logitech) September 1, 2015
Nissan
I build monsters. #DescribeMyJobToA5YearOld pic.twitter.com/BxXgjw9Xao
— Nissan (@NissanUSA) September 1, 2015
Random House
#DescribeMyJobToA5YearOld It's our job to love books the most. pic.twitter.com/ZBqurUQBWh
— Random House (@randomhouse) September 1, 2015
Sephora
Playing with color crayons...on our face #DescribeMyJobToA5YearOld
— Sephora (@Sephora) September 1, 2015
Team Lowe’s Racing
#DescribeMyJobToA5YearOld Drive cars really fast. pic.twitter.com/1BjiOr95kl
— Team Lowe's Racing (@LowesRacing) September 1, 2015
TV Guide
I watch a lot of TV. #DescribeMyJobToA5YearOld pic.twitter.com/8kMfTgKSj1
— TV Guide (@TVGuide) September 1, 2015
This article first appeared on prweek.com.