For the second phase of McCann NY's "Generation Image" digital campaign for Nikon USA, the camera maker reached out to Kordale and Kaleb Lewis, the same-sex couple and fathers of three, who had a photo of their family go viral on Instagram last year.
The couple from Georgia, Atlanta, are the sixth in a series of profiles as part of Nikon's "Generation Image" campaign.
The video shows the fathers and their three kids' everyday routine, which includes getting up at 5.30am every morning to make breakfast and do their daughters' hair. "We just want people to know we're normal," said Kaleb.
Client: Nikon USA
Agency: McCann NY
Co-Chief Creative Officers: Tom Murphy, Sean Bryan
Executive Creative Director: Larry Platt
Group Creative Director: Thomas Sullivan
Associate Creative Directors: Cameron Fleming, Calvin Lyte
Design Directors: George Katz, David Mashburn
Executive Producer: Kathy Love
Integrated Producers: Jory Sutton and Chandler Simms
Production Coordinator: Ryan Fitzsimons
Executive Music Producer: Eric David Johnson
Music Producer: Mike Ladman
Group Managing Director: Kevin Scher
Account Director: Dana McCullough
Assistant Account Executive: Danielle Jimenez
Chief Strategy Officer: Steve Zaroff
Group Strategy Director: Julien Delatte
Strategist: Michele Kim
Director: Douglas Gautraud
Production Co: Coverdale Inc.
DP: Luca Fantini
Editorial: The Whitehouse
Editor: Paul LaCalanra
Assistant Editor: David Rothstadt
Color Correction: Fergus at The Mill
Sound Engineer/Mix: Tom Goldblatt @ Audio Engine
Music Company: South Music