Nike x Intersport "Super reps class workout" by We Are Pi

Nike goes retro with an '80s-inspired workout spot to promote the brand's new training shoe range.

The ad sees a squad of athletes as they squat and lunge their way through a workout video, while the mantra "rep, sweat, repeat" occasionally dominates the screen.

Launched across Nike’s social channels, the work was art directed by Amelia Annfield and directed by Matt Holt through Pi Studios.

Credits

Brand
Brand director
Brand manager
Digital brand specialist
Agency
Executive producer
Production director
Business director
Business affairs
Camera assistant / DIT
Edit / grade
Design director
Design & animation
Director
Art director
Runner / assistant to art director
Lead hair & make up stylist
Assistants to hair & make up stylist
Sound design