Nike Women challenges female stereotypes on a global scale

For International Women's Day, Wieden+Kennedy Amsterdam urges girls to "Believe in More."

As the sports apparel brand is apt to do, Nike just dropped three films that disrupt the status quo in three different markets. It asks Russians, "What are girls made of?" It queries Middle Eastern women, "What will they say about you?" The answer to each lies in the Turkish spot, titled "This Is Us," depicting women as both feminine and strong. Made by Wieden+Kennedy Amsterdam, the ads use plenty of regional star power to encourage young girls to overcome the stereotypes and get active in a male-dominated world. Each film will air on broadcast in its local market and will be supported by print, OOH, social and digital executions, as well as influencer activity and events.