Nike 'Together' by W+K Portland


LeBron James comes home again in this two-minute spot

Nike has joined the starting lineup of advertisers celebrating LeBron James' return to the Cleveland Cavaliers.

"Together" is a two-minute commercial that premiered Thursday at the start of the NBA basketball team's first game of the season.The spot shows Cleveland fans converging on the Quicken Loans Arena to welcome the famed forward back to the city.

Nike also unveiled a 10-story, 25,000-square-foot installation on nearby Ontario Street and ran newspaper ads to support the campaign.

Campaign credits

Client: Nike
Agency: W+K Portland
Global creative directors: Alberto Ponte, Ryan O’Rourke
Interactive director: Dan Viens
Copywriter: Jordan Dinwiddie
Senior art director: Jason Campbell
Art director: Emma Barnett
Agency executive producer: Matt Hunnicutt
Agency producer: Chris Capretto
Head of production: Ben Grylewicz
Executive creative directors: Joe Staples, Mark Fitzloff
Account management: Jordan Muse, Katie Gurgainus, Ricardo Hieber
Interactive producer: Keith Rice
Senior interactive producer: Ben Oh
Director of interactive production: Patrick Marzullo
Business affairs manager: Laura Caldwell
Production company: H.S.I.
Director: The Malloys
Executive producer: Rebecca Skinner
Managing director: Michelle Ross
Head of production: Doron Kauper
Line producer: Line Postmyr
Director of photography: Adam Kimmel
Sports coordinator: Antoine Stoudamire
Editorial company: Spotwelders
Editor: Robert Duffy
Assistant editor: Sophie Kornberg
Post executive producer: Carolina Sanborn
VFX company: The Mill
VFX creative director: John Leonti
VFX executive producer: Sue Troyan
VFX producer: Jordan Sharon
VFX supervisors: John Shirley
Colorist: Adam Scott
Musical artist: Atticus Ross
Music company: Barking Owl
Sound designer: Michael Antanasi
Mix company: Lime
Mixer: Loren Silber
Producer: Jessica Locke

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