MSCHF is feeling the heat, and it's not because of the ‘Satan’ Nike’s on their feet.
The black Air Max 97’s, adorned with a pentagram and a “drop of human blood” in the sole, were announced following the release of Lil Nas X’s music video for “Montero (Call Me by Your Name),” which features imagery of the artist as a demon. In the video, Lil Nas X dances on the devil.
Since the release, Nike has issued multiple statements denying involvement in the design, stating they “do not have a relationship with MSCHF or Lil Nas X,” after social media users have threatened to boycott the sneaker company.
This is not MSCHF’s first religious design stunt. In 2019, the company released ‘Jesus shoes' injected with Holy Water that sold for over $2000.
Campaign US readers believe this latest stunt is on-brand for MSCHF.
Hip-hop artist Lil Nas X released ‘Satan Shoes’ in collaboration with MSCHF using Nike Air Max 97s, but Nike does not approve. Is this just a MSCHF PR stunt?— Campaign US (@CampaignLiveUS) March 29, 2021
MSCHF and Nike have not responded to requests for comment.