Nike "Smile" by Wieden & Kennedy

Nike is celebrating Mo Farah's record-breaking running career - and unbeatable smile - as he steps onto the London Stadium track to compete in his final campaign for double gold.

The film by Wieden & Kennedy London chronicles the unseen gruelling journey behind his smiley persona, set against the backdrop of London where he grew up. A stirring piece by spoken word artist George the Poet provides the soundtrack. The ad was created by Tom Hall and Kate Baker and directed by Mark Zibert through Rogue Films. 


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