Nike shares fall on growth concerns...and more

Nike: disappointed the stockmarket despite strong growth in China
Nike: disappointed the stockmarket despite strong growth in China

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Nike shares fall on growth concerns

Nike shares fell as much as 7% in after-hours trading after it released a weaker-than-expected growth forecast.

The world's largest sportswear maker said it expects sales to increase by a high single digit percentage and for overall earnings to be in the low teens in the fiscal year ending May 2017.

The sports giant has seen its overseas sales eroded by the impact of a strong US dollar and other currency fluctuations.

Analysts are also concerned that consumers are reining back on spending due to the tepid global economy.

However, China has remained a bright spot for Nike, with revenues there jumping 23% during the last quarter.

Source: BBC

Facebook users to see a lot more video

Facebook's agency partner in the UK has said the social media platform wants to become a "non-stop, immersive video platform" by 2018, as it looks to create "experiences" that mean users never have to leave the newsfeed.

Signalling that the platform wants to develop a more TV-like experience for short-form content, the move is being fuelled by the steep rise in video consumption.

Speaking at Mediatel's Videoscape 2016, hosted at Bloomberg, Nick Callaghan said that Facebook users who watch and share high volumes of video content will begin to see much more of it in their newsfeed over the next two years.

"Some people give us the signals that they don't enjoy as much video - and those people won't get served as much," Callaghan told Newsline. "But those who did give the signals that they love video will simply get more and more of it."

Source: Mediatel

BHS ‘live or die’ meeting to take place today

The future of BHS is to be decided at a hotel in west London this morning when the 90-year-old chain’s creditors will vote on whether to back a rescue deal.

Darren Topp, the struggling retailer’s chief executive, will address the meeting at Novotel London West in Hammersmith in a bid to persuade landlords, suppliers and others who have registered a claim to give BHSanother chance.

Hundreds of creditors have been invited and a large turnout is expected as only votes cast at the meeting or by proxy count towards the deal’s success or failure.

To be pushed through, the company voluntary arrangement (CVA) – a form of insolvency – must win the support of those holding more than 75% of the company’s unsecured debt as represented by the vote.

Without a deal, BHS, which has been loss-making for several years, says it is "very likely" to go into administration, putting more than 10,000 jobs at risk.

Source: The Guardian

Catch up with some of our longer reads...

The millennial dilemma: generation, mindset or irrelevance?

It's tempting (and useful) for marketers to put people in neat demographic boxes. But, as consumer lives become more fluid, age-agnostic and globally minded, is it time to put a stop to generational generalisations, asks Rebecca Coleman.

Motherhood, interrupted: brands must be sensitive to the stresses of digital parenting

At a time when parenting is endlessly interrupted by digital communication and social media, brands must beware of exacerbating the pressure on women, writes Nicola Kemp.

If you watch one video today...

...hear what the public think of the Conservative government spending £5m to promote the new National Living Wage.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free