Nike plans major activation at inaugural ComplexCon

Nike plans major activation at inaugural ComplexCon (Image via Complex Original)
Nike plans major activation at inaugural ComplexCon (Image via Complex Original)

Major sportswear brands including Nike, Puma and Adidas will be activating at ComplexCon, the first ever 'cultural world fair', taking place this weekend in California.

The art, fashion, music and food festival will host more than 100 pop-up shops and brand activations from major global brands including Nike, Puma, Adidas, Bodega, Billionaire Boy’s Club and Undefeated.

Nike is planning a high-level experiential activation, curated solely for ComplexCon, that will cover 7,500sq ft and will immerse visitors in the world of sneakers an apparel. Its presence will be centred around its Special Field Air Force 1 products, where an all-white version of its sneakerboot will be debuted at the event. 

Alongside the art, food and shopping experiences, ComplexCon will also offer keynote speaker sessions and panels, plus concerts with artist Snoop Dogg as a headliner. 

ComplexCon will take place at Long Beach Convention Center in California from 4-5 November. 

The event has been launched by media company Complex in partnership with ReedPop, a boutique group within Reed Exhibitions and producers of New York’s Comic-Con and fashion trade show Agenda. ComplexCon's host committee comprised artists Takashi Murakami and Pharrell Williams.

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