Nike "Now do it again" by Wieden & Kennedy Amsterdam

To celebrate Cristiano Ronaldo's historic move to Juventus, Nike placed a massive billboard in Turin that lists out his accomplishments.

The ad ends with one simple challenge: "Now forget it all, and do it again." The billboard went up in Turin before Ronaldo’s first home game on 24 August. It was written by Macie Soler-Sala and art directed by Zeynep Orbay at Wieden & Kennedy Amsterdam.