Nike "never finished" by Wieden & Kennedy Portland

The Seattle Seahawks' cornerback Richard Sherman gets hounded after making some hubristic statements in a humorous new ad for Nike.

Wieden & Kennedy Portland created the TV and online spot, which is backed by five extra films. In the flagship ad, Sherman tells an interviewer that he believes he is the best, causing a media storm. His only way out is to train harder and live up to his claims.

Creative credits

Brand: Nike
Agency: Wieden & Kennedy Portland
Creative directors: Alberto Ponte, Ryan O’Rourke and Dan Viens
Copywriter: Brock Kirby
Art Director: Lee Jennings
Producer: Endy Hedman
Executive agency producer: Matt Hunnicutt 
Interactive strategy: Reid Schilperoort
Social strategy: Reid Schilperoort
Strategic planning: Brandon Thornton
Media/comms planning: Daniel Sheniak, Charles Lee and John Rowen
Account team: Jordan Muse and Corey Woodson
Business affairs: Dusty Slowik
Executive creative directors: Mark Fitzloff, Susan Hoffman and Joe Staples
Production company: Anonymous Content
Director: Mark Romanek
Executive producer: Eric Stern
Line producer: Aris McGarry
Director of photography: Philippe LeSourd
Editorial company: Exile
Editor: Kirk Baxter
Assistant editor: Nate Gross
Post producer: Toby Louie
Post executive producer: CL Weaver
Company: The Mill
Executive producer: Sue Troyan
Producer: Christina Thompson and Adam Reeb
Coordinator: Kris Drenzek
Flame artist: John Shirley
2D artists: Stefan Smith, Brad Scott, Jake Albers, Kevin Flores and Remedy Huynh
3D artists: Rasha Shalaby, Andy Wheater and Sun Chung
Telecine producer: Natalie Westerfield
Colorist: Adam Scott
Sound design company: Barking Owl
Sound designer: Michael Anastasi
Music company: Walker
Mix company: Lime Studios
Mixer: Rohan Young
Producer: Susie Boyajan

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free