Nike "Living room cup" by AKQA

Nike enlists sports personalities for an all-star training challenge.

With efforts from footballer Cristiano Ronaldo, British sprinter Dina Asher-Smith and Northern Irish golfer Rory McIllroy, the five-day challenge saw celebrities and normies alike as they attempted to best each other in a series of time-sensitive exercises. The challenge will come to an end on Friday (15 May) with a lesson from tennis star Rafa Nadal.

Filmed in isolation, each sports personality’s activity has been uploaded to their social platforms alongside the hashtags #livingroomcup and #stayinside, with housebound viewers encouraged to partake and best their favourite celebs. It was art directed by Barry Slater and Calum Torbett.

Credits

Brand
Agency
Executive creative director
Creative director
Art directors
Sr editor
Jr editor
Sr account director
Group account Director
Project director
Project manager