Nike "Living room cup" by AKQA

Nike enlists sports personalities for an all-star training challenge.

With efforts from footballer Cristiano Ronaldo, British sprinter Dina Asher-Smith and Northern Irish golfer Rory McIllroy, the five-day challenge saw celebrities and normies alike as they attempted to best each other in a series of time-sensitive exercises. The challenge will come to an end on Friday (15 May) with a lesson from tennis star Rafa Nadal.

Filmed in isolation, each sports personality’s activity has been uploaded to their social platforms alongside the hashtags #livingroomcup and #stayinside, with housebound viewers encouraged to partake and best their favourite celebs. It was art directed by Barry Slater and Calum Torbett.


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