Nike "Just do it: Caster Semenya" by Wieden & Kennedy Amsterdam

A week after Nike released its controversial campaign starring NFL player Colin Kaepernick, the brand has gone viral with another ad featuring South African Olympic runner Caster Semenya.

The film tracks the running champion’s life moving backwards until the moment she took her first steps. Semenya is a groundbreaking athlete who has controversially been the target of gender testing due to the IAAF’s policy on high natural levels of testosterone in women. The ad was written by Christopher Cryer and art directed by Teresa Montenegro at Wieden & Kennedy Amsterdam, and directed by AG Rojas through Park Pictures. 


Executive creative directors
Art director
Head of production
Executive producer broadcast
Broadcast producer
Executive producer art
Planning director
Communications planner director
Group account director
Account director
Account managers
Head of design
Studio director
Studio artist
Project manager
Business affairs
Production company
Director of photography
Executive producer
Editing company
Editor assistant
Audio post
Sound designers
Music artist
Post production
VFX supervisor / Lead compositor
On set VFX supervisor
Executive producer
Production coordinator