The Nike event will be viewed by hundreds of the brand’s football-obsessed fans and screened live on Facebook.
The player line-up includes Harry Kane, Jesus Corona, Pierre-Emerick Aubameyang, Marcus Rashford, Alex Oxlade-Chamberlain, André Silva, Christian Benteke and Mauro Icardi.
Each player will wear one of the latest colourways of the Nike Hypervenom 3 football boots to compete in Strike Night. Fans were able to find out about the event via the Nike football app.
XYZ is believed to be delivering the activation.
More: In November XYZ founders launched a new agency, while Nike Lab opened immersive stores in Chicago and Tokyo in December.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.
.jpg)
