Nike "Dream further" by Wieden & Kennedy Portland

Nike's "Dream crazy" campaign is back with a powerful new chapter created for the Fifa Women's World Cup.

The ad, by Wieden & Kennedy Portland, stars 10-year-old US player Makena Cooke as she is led to the pitch by Dutch footballer Lieke Martens. She then goes on a cinematic journey with some of the biggest names from the sport, including getting caught up in a match between England and South Korea and appearing in a football video game. The film ends with the line, "Don’t change your dream. Change the world". It was written by Josh Bogdan, art directed by Emma Barnett and Pedro Izique, and directed by Francois Rousselet through Prettybird.



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