Nike "Dream crazier" by Wieden & Kennedy

Nike's powerful follow-up to its Colin Kaepernick ad celebrates the power of female athletes.

It is narrated by tennis champion Serena Williams and also features Simone Biles, Ibtihaj Muhammad, Chloe Kim and members of the US Women’s National Soccer Team. The voiceover overturns the label "crazy" that is often negatively applied to female athletes and instead encourages women to "show them what crazy can do". The work was created by Emma Barnett and Alex Romans at Wieden & Kennedy Portland, and directed by Kim Gehrig through Somesuch.


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