Nike conjures Brazilian footballers' unique style for World Cup ambush ad

Nike is seeking to associate itself with next year's World Cup in Brazil, despite not being an official sponsor, with an ad that showcases the host's unique style of play way of seeing the game.

The film aims to bring to life what is in each player’s mind as they play, and football fans are being encouraged to participate by sharing silhouettes of themselves on social media and customising T-shirts at Nike.com.

Brand: Nike

Client: Davide Grasso, chief marketing officer at Nike

Agency: Wieden+Kennedy São Paulo

Creatives: Icaro Doria and Guillermo Vega

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free