Nike ads cleverly shame viewers for excessive screen time

Wasted time flies by in text-based spots from Wieden+Kennedy Portland

Right now, you’re online, reading. Sedentary. Social media sucks you in, binge watching beckons. But new Nike spots package all that digital drivel into quick commercials, leaving plenty of time to get back to working out. The minimalist campaign from Wieden+Kennedy Portland features a computerized voiceover and rapid-fire delivery of stats, cats and TV spoilers. A 60-second anthem spot explains the concept, while five other shorter videos explore wasted time with more specificity. They’re currently running on TV nationally and online.


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