Nielsen One Ads makes its debut, with support from ad buyers

Ad buyers are generally supportive of Nielsen’s attempt to overhaul its measurement systems but are still building towards a world with multiple currency providers.

by Alison Weissbrot & Jessica Heygate

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in


  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $169 a year

  • Full access to
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?