Nicorette brings 'One Breath Experience' to Westfield

Nicorette: one breath experience
Nicorette: one breath experience

Johnson and Johnson quit smoking brand Nicorette is staging an interactive experience at Westfield London shopping centre, with the aim of helping people to make a pledge to stop smoking.

Visitors to the One Breath virtual zone are experiencing a 360° dive off the coast of Cornwall and can take a selfie with a freediver in a tank. Visitors can also learn more about which Nicorette product may be right for them and take away a money off coupon.

The activation, which kicked off on 3 October and runs until the 9 October, coincides with 'Stoptober', when people are encouraged to give up cigarettes in October and to sign up to the NHS campaign to stop smoking. 

Nicorette has also released an advert, 'One Breath', which captures the enormity of the ocean, highlighting what is possible on just one breath.

E-cigarette brand Blu eCigs opened a pop-up 'vape café' in London, offering a menu where sour tastes are turned sweet. 

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Tags

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free