AgencyBaby Bear's Porridge Productions
SectorMedia / Entertainment Brands
ExposureCanada and United States
Hockey league video highlights the athletes and not the action which makes the game possible
In this ad promoting the Stanley Cup Playoffs, there are no brawls, no high-sticking, no real action of any kind. Instead, the focus is on names, all of which will be familar to longtime fans of the game.
Wayne Gretzky, Gordie Howe, Steve Yzerman, all players who have had their names carved on the coveted cup. As the ending narration states, "Once it has been engraved, it will never be forgotten."
The video, courtesy of agency Baby Bear's Porridge Productions and longtime NHL partners Cutters Studios, debuts in time for tonight's start of the playoffs betweeen the Chicago Black Hawks and the Tampa Bay Lightning.