The NFL's 'Peanut' Tillman becomes #ShellOut spokesman for namesake treat

How much fun can one man have with infinite peanuts? Golin aims to find out.

Former NFL cornerback Charles "Peanut" Tillman is cashing in on some of that sweet, sweet legume money. In a wacky and effervescent spot for the National Peanut Board, Tillman dons a peanut-festooned suit, leaps into a pool of peanuts a la Scrooge McDuck and mocks a dead raccoon. Chicago Bears fans will also be happy to see the return of the Peanut Punch. The 90-second spot from Golin, NPB’s AOR for marketing, advertising and PR, debuted Wednesday and is available on Twitter, Instagram and the Board’s website. The campaign runs for three months, through June 15.


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