AgencyTBWA\Chiat\Day Los Angeles
SectorFood and Drink and Soft drinks
Unsuspecting college kids have to prove they deserve the sports drink in "Sweat It to Get It" campaign by TBWA\Chiat\Day LA
TBWA\Chiat\Day LA has drafted NFL atheletes J.J. Watt, Peyton Manning and Eli Manning for a new series of hidden camera style ads for Gatorade.
Set on a college campus, students approach a seemingly normal Gatorade vending machine. Nearby is Rob Belushi, son of "Animal House" actor John Belushi, playing a janitor.
Belushi deadpans a few jabs at the students and asks they read the sign on the machine that says "If you don't sweat it, you don't get it."
Enter the Mannings or Watt, who ensure that the college kid either sweats or doesn't get the sports beverage.