NFL players draft regular Joes for Chunky Soup in Drew Brees' basement

Athletes chow down on bowls of soup in farcical fantasy football spot from Y&R New York

Campbell’s rolls out the first spot in its "Everyman All-Star League" campaign for Chunky Soup, which it first teased a month ago. In the 30-second TV ad by Y&R New York, NFL players Drew Brees, Odell Beckham Jr., Eddie Lacy, Todd Gurley, Eric Ebron and Kyle Long turn the tables on fantasy football fans and draft regular people. The No. 1 draft pick is a welder, volunteer firefighter and a good dad. Four more spots with more draft picks will debut throughout the football season. Fans can create their own "player card" at EverymanLeague.com to be placed on a team and be entered to win tickets to the Super Bowl or NFL swag.

Credits

Agency
Y&R
Executive Creative Director
Group Creative Director
Creative Director
Executive Producer
Other level producer(s)
Art Director
Copywriter
Talent Manager
Group Account Director
Account Team Supervisor
Executive Strategist
Media Planner
Production Company
Director
Editorial
Editor
Assistant Editor
Sr. Producer
Finishing

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