Newsweek turns back the clock with Mad Men edition

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Newsweek, the international business magazine, plans to release a throwback 1960s edition to mark the US return of the TV drama 'Mad Men' on 25 March.

In the one-off special, available at newsstands and on the iPad from 19 March, Newsweek will explore the pervasive impact that advertising has had on society since the 1960s and feature an exclusive cover story on the new season of 'Mad Men'.

The whole issue – including its advertising space – will be designed to recreate the iconic look of the 1960s and will present well established brands with an opportunity to reconnect with their past and revive old designs.

There will also be the opportunity for brands that didn't exist in the 60s to be inserted in a completely different context and format.

Tina Brown, editor-in-chief of Newsweek, said: "Newsweek was very much on the cultural forefront at the time of the show.

"It covered the events that are in so much of the background to the shows drama – the burgeoning civil rights movement, the women's rights movement, the Vietnam War.

"That was Newsweek's cutting edge beat and its flourishing journalistic subject. So it seems a wonderful marriage to take that and apply it to the magazine, to make the magazine a homage to that period."

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