Newcastle United left red-faced after launching kit with old Wonga logo

Wonga: Newcastle United's new kit has the payday lender's old logo
Wonga: Newcastle United's new kit has the payday lender's old logo

Newcastle United has been left red-faced after it unveiled its new 2015/16 kit featuring sponsor Wonga's old logo.

The controversial lender rebranded with a new logo on Monday, but it appears to have failed to give the Premier League club enough time to make the changes.

A spokesman for Wonga told the Newcastle Chronicle that due to the lead-time required to make the thousands of replica kits the club had been unable to put the new logo on the shirts. "It was due to the production schedule," he said.

The kit is set to be worn by Newcastle in a game against West Ham on Sunday.

The embarrassment comes just days after the payday lender launched a campaign to improve its poor image and promote the brand as a responsible provider of short-term credit after criticism of its hefty interest rates.

The new ad, which introduces the strapline "credit for the real world", focuses on serving "hard-working people throughout the UK who need access to transparent, flexible and short-term credit products, according to Tara Kneafsey, the UK chief executive of Wonga.

She said new product features and the marketing relaunch were further proof that Wonga is "lending responsibly and putting customer outcomes first". The campaign was created by Fold7.


Recommended

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free