AdvertiserNewcastle Brown Ale
SectorFood and Drink and Alcohol
Latest ad features forgives "dumb idiots" for having prejudices about the Heineken beer band
Newcastle Brown Ale continues its tradition of irreverant advertsing with a new video that reassures recent converts they aren't "freaking idiots" for believing misconceptions about the beer.
The video, created by Droga5, features testimonies from new Newcastle drinkers, surprised their assumptions about the beer's flavor were wrong. Admitting the error of their ways, they refer to themselves as idiots, using bleepd-out expletives unfit for the airwaves.
True to Newcastle and Droga5's brand of self-referencial humor, the ad ends with the voiceover stating: "Brought to you by the dumb #@*!s who made this commercial."
An extended cut on the Newcastle site, includes even more bleeps from these so-called "dumb," "ignorant" and "studid" idiots.